Make Progress: A Sassy Script Font That Adds Personality to Campaign Visuals
Choosing the Right Font for a Product Launch Graphic
It was a Thursday afternoon, and I was prepping visuals for a new digital course launch. The client wanted a playful, approachable tone—something that felt human and a little cheeky. I reached for Make Progress, a handwritten script font I’d recently added to my toolkit. Right away, the font brought a sense of personality and movement to the hero graphic. Its rounded edges and uneven baseline mimicked real handwriting without feeling cluttered or forced. It wasn’t just legible—it was expressive.
What Makes Make Progress Stand Out
Make Progress is a Script Amp typeface designed to mimic casual, conversational handwriting. It leans into a sassy tone with just the right amount of sarcasm, making it perfect for brands that want to sound like a clever friend rather than a corporate voice. Visually, it’s soft and rounded, with slight variations in stroke weight that give it a natural, ink-on-paper feel—even when used digitally.
It’s not a font for every brand, but it shines in creative niches like lifestyle blogging, wellness planning, motivational content, and personal development. Think of it as the visual equivalent of a wink or a well-timed eye roll—it adds character without overpowering the message.
How Make Progress Performs in Real Campaigns
I used Make Progress across several campaign assets: Instagram Stories, Pinterest pins, and a YouTube thumbnail series. Each time, it held up well in short-form, attention-grabbing contexts. On Instagram, it worked beautifully for quote graphics and teaser captions. In Pinterest, where visual clarity is key, it added a personal touch to seasonal sale banners without sacrificing readability.
- In a webinar banner, it made the headline feel approachable and less like a sales pitch.
- In email headers, it added warmth to an otherwise text-heavy layout.
- For YouTube thumbnails, it stood out against bright backgrounds and helped reinforce the creator’s casual, relatable brand voice.
Best Use Cases and Readability Tips
Make Progress works best as a display font—ideal for headlines, callouts, logo-style text, and decorative titles. It doesn’t fare well in long-form copy or small body text, especially on mobile. I found that using it at 24px or larger on digital assets helped maintain clarity, especially in fast-scrolling feeds.
For mobile previews and thumbnails, I recommend using it on light backgrounds with some contrast. On dark backgrounds, the font’s subtle strokes can get lost, so I paired it with a light outline or drop shadow to keep it legible.
It also performed well in branded template packs, especially those meant for planners, journals, and note-taking apps. If you're designing a digital product like a Canva template or a KDP workbook, Make Progress adds a personal, handcrafted feel that resonates with creative audiences.
When to Avoid Make Progress
While it’s a great personality-driven font, it’s not ideal for formal communication or technical branding. For example, trying to use it in a finance-related digital ad or a corporate landing page header felt out of place. It also doesn’t scale well for tiny text or data-heavy layouts—its playful nature can distract from the content rather than enhance it.
If your campaign requires high readability over emotional tone, you may want to pair it with a clean sans serif font or use it sparingly as an accent rather than the main typeface.
Font Pairing and Practical Design Tips
To balance its playful nature, I paired Make Progress with Montserrat for subheadings and body text. This combination created a clear visual hierarchy—using the script font for headlines and a modern sans serif for supporting copy. It worked especially well in a content series for a self-care brand, where the contrast between expressive headlines and clean body text felt intentional and polished.
When using Make Progress in social media graphics or ad layouts, make sure to check the font’s included styles. It comes with a range of alternates and ligatures, which helped me customize the look for different campaign moods. Also, verify that it includes multilingual support if you're designing for global audiences or international markets.
From a licensing standpoint, always confirm that the font is cleared for commercial use—especially if you're building branded templates, merchandise, or client-facing campaigns. I downloaded the OTF and WOFF versions, which worked smoothly across design tools like Canva, Photoshop, and Figma.
